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| June 2008 |
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| Seven Lessons on Leadership from the First CEO—Moses While admitting she’s not a Bible scholar, marketer Elaine Fogel offers some interesting observations about leadership from the Bible character Moses, who she calls, “the first CEO.” She asks, “Was Moses a good leader? Did he market freedom and the Promised Land successfully? Whether your religious traditions embrace the Old Testament or not, the... click to continue |
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Advertising's Most Important Word If you had to guess the single most important word in advertising what would it be: free? special? discount? sale? new? improved? bigger? better? Jerry Bader, senior partner of MRPwebmedia contends that, “so many words have lost their meaning or been corrupted by misuse or abuse that there is not an obvious choice. The words luxury, exclusive, and world... click to continue |
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Business Influencers Give AAA Ratings to Magazines Top U.S. executives—one of the most difficult to reach target audiences—are highly engaged with magazines and their related websites. Findings released late last month by Ipsos Media reveal the following about the reading habits of key corporate decision-makers: Nine out of 10 (88%) read one or more issues of recently published magazines or newspapers... click to continue |
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Emails That Get Results With 130 million Americans sending 2.8 billion business-related e-mail messages every day, the battle for the reader’s attention is fierce. Whether you’re relying on e-mails to open prospects’ doors, close sales, or other communication purposes, you may find a number of helpful tips in the following practical advice from Nancy Flynn, executive director of The ePolicy Institute™ and author of The ePolicy Handbook and Writing Effective E-Mail. click to continue |
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| SPOTLIGHT BOOK | ||
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Made to Stick: Why Some Ideas Survive and Others Die Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true even today: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—business people, teachers, politicians, journalists, and others—struggle to make their ideas “stick.” click to continue |
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